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Better Conception, Higher Yield
Healthier Calves


Over the last few decades Artificial Insemination (AI) has been instrumental in increasing milk yield, and thereby farmers’ income in the country. One of the signature benefits of AI is that this method that has the potential of rapid dissemination of elite male genetic material over a large geographical area. Even though AI is very powerful and useful technique for increasing the productivity of indigenous animals, the backbone for an effective AI program is the quality of the semen available.
As more and more farmers are adopting AI the demand for quality semen has grown exponentially in the country. This has led to the advent of very high priced semen as well as duplicate semen from various spurious sources.

In light of this NDDB Dairy Services, a fully owned subsidiary of NDDB, with its deep rooted commitment to provide affordable high quality genetics to the dairy farmers, is managing Sabarmathi Ashram Gaushala, Bidaj and Animal Breeding Center, Salon the two top semen semen stations in the country. In addition, two new semen stations have been commissioned at Alamadhi, Tamil Nadu and Rahuri, Maharashtra. The semen produced from these semen stations are marketed under the brand Superior Animal Genetics (SAG).

SAG comprises of some of the best A-graded semen stations in the country that are located in key strategic areas enabling us to serve farmers throughout the length and breadth of the country

What sets the brand SAG apart from
the rest is :

• Best genetics at affordable rates
• Unwavering commitment to quality
• Constant strive to improve and bring in latest   technology
• Quality Assurance to our customers

These factors have helped us become the top selling and also the most revered semen brand in the country. The semen stations under the brand SAG maintain more than 2000 high pedigreed bulls of various breeds. SAG is the only brand offering great variety for indigenous cattle and buffaloes.

The SAG manufacturing facilities are
the best in the country and have the
following features:

• ISO 9001 certified.
• Good Manufacturing Practices (GMP) environment which ensures high quality product being produced.
• Effective contamination control program.
• Objective quality evaluation devices- Computer Aided Semen Analyser (CASA) and flow cytometry
• The best in the world bio-security protocols to ensure that the bulls are disease free.


The SAG straw is unique in itself and is designed in such a way to differentiate it from imitators. Each dose of the SAG semen would carry a unique alpha-numeric code which when messaged to a stipulated mobile number (+91-9900399000) will generate a reply message stating whether the semen dose used is genuine or counterfeit. Additionally we are the only semen brand in the world that packs its semen in fluorescent straws. When a light of a particular wavelength falls on these straws it emits a fluorescent light. These additional features ensure that the farmers receive the authentic quality product.

Unique Alpha-Numeric Code

Each SAG frozen semen straw has a unique alpha numeric code printed on it. To check the authenticity of the straw, the unique code can be sent via an SMS to 9900399000. The user will receive alerts regarding the authenticity of the semen straw.

We at SAG are committed to upgrade genetic potential of cattle and
buffaloes in the country and drive prosperity for our dairy


SAG Semen Stations